Richie Edquid is a San Diego native who first entered into the events industry by heading local area promotions for an import car enthusiast website, while still in high school.  Taking this experience he helped in  founding a local web lifestyle magazine.

Having a background in leading street teams, web promotion, and event photography Richie started Rich and Creamy to begin producing night life events.

Rich and Creamy as an events production and support company quickly grew out of this as Richie expanded his repertoire to include representing talent in the fields of fashion, entertainment, art and media; community involvement and organizing; and continually backing both high profile and under the radar events within San Diego.